Chef Keith Album started in the New York food business at a very New York institution; a bagel deli. He sure has come a long way from bagel making as he continues his career as a chef-on-wheels with his food truck, Cruisin’ Kitchen. After serving as the personal chef to a Fortune 500 CEO, developing the Raw Food Initiative at Whole Foods, and serving masses of bankers at the HSBC Executive Dining Room, there isn’t much he can’t do.
Album’s truck will focus on Italian trattoria-style cuisine and with Keith’s experience in some of the most legendary kitchen’s in Manhattan (Tavern on the Green, The Russian Tea Room), paired with his classic French training from the French Culinary Institute, the menu will be diverse and constantly evolving.—
“I hope to use my catering experience, both with high and mid-level clients, to bring the truck to a [wide] variety of events – this truck has the capabilities to [serve] a large volume of food for just about anything, so we want to utilize all it has to offer,” says Album. The truck showed what it was made of on October 13 at the Gramercy Theatre in Manhattan, selling out of it’s menu, including Cruisin’ Kitchen’s Italian meatballs featuring Marky Ramone’s signature pasta sauce.
In 2009, Album was just starting to build the truck with the help of master food truck builder, Rashid in Long Island City, he wasapproached by Marky Ramone‘s manager about a partnership between Ramone and Cruisin’ Kitchen. The truck has rolling video of performances by The Ramones on a TV that was installed into the truck by the side window, and customers are able to buy the signature sauce on the truck.….
“If this partnership is successful, we will move forward with expanding this business opportunity,” says Album.
What were the biggest challenges that Album and Cruisin’ Kitchen encountered when building and developing the truck? “Identifying where to operate, equipping the truck with the appropriate tools needed to run efficiently, figuring out what kind of food the truck would serve and what type of market are we targeting.” The truck was a hot dog stand in it’s previous life when Album purchased it from truck broker Richard Kayatt of TheFoodTruckMarket.Com. “We wanted to give it all the capabilities possible so Cruisin’ Kitchen could do it all,” says Album.
Currently, Cruisin’ Kitchen can be found everyday at Unlimited Sports Action in Port Washington, NY and plans to provide catering services to several private events in the near future.
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